Post by account_disabled on Jan 11, 2024 5:58:07 GMT
One of the advantages of creating image ads for the Google Ads content network is that they give you an opportunity to get access to different properties than simply running text ads. Some sites and pages will only accept image ads, so having images to display gives you access to this inventory.
As with creating image ads in general, doors are further opened when you have versions of your ads in all of the available sizes; again, some sites only have ad units for certain sized image ads, and you can’t access them and find out if they drive qualified traffic if you don’t have an image ad available in that size.
As we mentioned in our post on AdWords Networks & Devices Settings, it’s frequently effective on the display network to start out broad and then narrow your focus, so access to a larger pool of sites can help you generate Whatsapp Mobile Number List more volume from your display campaign.
So How Do You Create the Image Ads?
Obviously you’ll need something to upload where image ads are concerned. One option is to use the Google Ads Display Ad Builder, which we’ll talk about in the next post in this series. If you want to create your own image ads, there are several options:
Use a Designer – Obviously you can hire a designer or use a designer who works in house. It’s a good idea to make sure someone involved in the process has a strong understanding of display design best practices (they should be attention-grabbing if direct response is your goal, include a call to action, etc.) and again it’s a good idea to make them aware of the different dimensions you’ll want so that you can access various properties.
As with creating image ads in general, doors are further opened when you have versions of your ads in all of the available sizes; again, some sites only have ad units for certain sized image ads, and you can’t access them and find out if they drive qualified traffic if you don’t have an image ad available in that size.
As we mentioned in our post on AdWords Networks & Devices Settings, it’s frequently effective on the display network to start out broad and then narrow your focus, so access to a larger pool of sites can help you generate Whatsapp Mobile Number List more volume from your display campaign.
So How Do You Create the Image Ads?
Obviously you’ll need something to upload where image ads are concerned. One option is to use the Google Ads Display Ad Builder, which we’ll talk about in the next post in this series. If you want to create your own image ads, there are several options:
Use a Designer – Obviously you can hire a designer or use a designer who works in house. It’s a good idea to make sure someone involved in the process has a strong understanding of display design best practices (they should be attention-grabbing if direct response is your goal, include a call to action, etc.) and again it’s a good idea to make them aware of the different dimensions you’ll want so that you can access various properties.